At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.
What did we learn in the sessions?
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We very well could be inside a cliche Americana film scene as envisioned by cosmopolitan advertising agency people from New York. But the dive bar is not a movie set— years of dust from the cotton harvest of the farms nearby have caked into the wood siding outside, and those layers are too real of a detail for an art department to capture. We have come to photograph this real thing. The next day begins a year long photo project for an agriscience company, Corteva. We meet the rest of the team in our hotel lobby, unaware of the ultimate bond we will all grow into through the work and travel ahead. It was the ultimate adventure into a world often overlooked, but essential to all life as we know it— the farm. When creating the images, you may see us hanging from a plow at dusk in Oklahoma. You might find us on a skiff in Vietnam, or caught in a torrential downpour in Brazil. Maybe we are in the back of rickshaw in India, or inside a dusty corn silo in Wisconsin. This is what we set out to capture.
The first Virtual Webmaster Unconference successfully took place on August 26th and, as promised, we'd like to share the main findings and conclusions here. As communicated before, this event was a pilot, in which we wanted to test a if there was an appetite for a very different type of event, and b whether the community would actively engage in the discussions. To the first question, we were overwhelmed with the interest to participate; it definitely exceeded our expectations and it gives us fuel to try out future iterations. Despite the frustration of many, who did not receive an invitation, we purposefully kept the event small. This brings us to our second point: it is by creating smaller venues that discussions can happen comfortably. Larger audiences are perfect for more conventional conferences, with keynotes and panels. The Virtual Webmaster Unconference, however, was created to hear the attendees' voices. And we did.